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Misr El Nile
Cairo skyline at sunset with the Cairo Tower above the Nile

About us

Eighteen years of owning the difficult spots.

Misr El Nile started in 2008 with three billboards on the Ring Road. Today we hold the exclusive advertising concession on Cairo's monorail columns and run our own print, fabrication and rigging operation out of Obour City.

We add to your ad.

We're a media owner first — which means when we sell you a site, we're the ones who mount it, light it, insure it and photograph it. There's no third party to blame and no margin hidden in the middle.

The monorail concession changed our scale but not our habits. We still walk every corridor before we quote, still shoot the real approach angles, and still send the night crew back if a seam is a centimetre off.

Large-format printed posters stacked in a production workshop
Installation crew working on an elevated structure at night
Agency team reviewing campaign work around a table
Monorail train crossing an elevated track in daylight

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Stations covered

East + West Nile corridors

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Pole faces

Direct-mount & chassis

0.0M

Weekly impressions

Verified reach modelling

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Exclusive rights

Sole concession holder

How we work

01

Own it end to end

Concession, permits, print, steel, install, proof. One accountable party.

02

Show the receipts

Every site photographed, GPS-tagged and reported. No invisible media.

03

Protect the category

Exclusivity is enforced, not implied. Your competitor gets a polite no.

04

Build for the weather

UV-stable cast vinyl, galvanised chassis, wind-rated to 120 km/h.

Milestones

  1. 2008

    Founded in Nasr City with three Ring Road unipoles.

  2. 2013

    In-house large-format print and fabrication plant opens in Obour City.

  3. 2017

    Expansion into Alexandria and the North Coast summer market.

  4. 2022

    Awarded the exclusive monorail column advertising concession.

  5. 2026

    East Nile line goes fully commercial — 22 stations live on 27 June.

The people on the line

AZ2008

Ahmed Zaki

Founder & Chief Executive

NA2013

Nour Abdel-Rahman

Managing Director

KF2016

Karim Fouad

Head of OOH Operations

YA2019

Yasmine Adel

Creative Director

Trusted by

Night traffic corridor with overhead structures and light trails

Let's take the corridor.

Tell us the brand, the budget and the window. We'll come back with a mapped flight, photographed sightlines and a rate in 48 hours.