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Misr El Nile
Large illuminated billboard mounted on a building facade at night

Selected work

Campaigns that took the corridor

A sample of flights we planned, produced and installed on the line.

Night traffic corridor with overhead structures and light trails
Orange Egypt2026

Telecom

5G Everywhere

A 62-pole sequential takeover of the Al-Mosheer axis that turned a 6 km commute into a single unfolding message.

Aided recall
+38%

Aided recall

Poles
62

Poles

Flight
8 wks

Flight

Lit office tower windows in a business district at night
Talaat Moustafa Group2026

Real estate

Live the Loop

Madinaty and Al-Rehab station gateways plus 40 backlit columns, timed to the East Nile line's commercial launch.

Weekly reach
2.4M

Weekly reach

Backlit columns
40

Backlit columns

Flight
12 wks

Flight

Large illuminated billboard mounted on a building facade at night
CIB2025

Banking

Bank On The Move

Digital column LED network in the Financial District, dayparted to commuter peaks with live FX rates on creative.

Digital columns
18

Digital columns

Daily loops

Daily loops

Branch visits
+21%

Branch visits

Neon-lit city street at night with a car passing through
Mercedes-Benz Egypt2025

Automotive

The Silent Arrival

A four-week blackout takeover on the Sheikh Zayed corridor, revealing the EQ range one column at a time.

Poles
34

Poles

Weekly reach
1.8M

Weekly reach

Flight
4 wks

Flight

Monorail train crossing an elevated track in daylight
Juhayna2025

FMCG

Fresh Every Morning

Morning-only dayparting across 6th October, synced with distribution routes leaving the plant at dawn.

Poles
48

Poles

Dayparted
AM

Dayparted

Sales lift
+14%

Sales lift

Long-exposure light trails along a night motorway
Palm Hills2024

Real estate

Gardens In The Sky

Bridge banners over the guideway span at October Gardens, visible from three approach roads simultaneously.

Bridge banners
6

Bridge banners

Approach roads
3

Approach roads

Flight
16 wks

Flight

Trusted by

What clients say

Straight from the corridor

We booked 62 consecutive poles and our campaign literally became a film you watch from the driver's seat. Nothing else in Egyptian OOH does that.

Head of BrandTelecom operator, Cairo
Night traffic corridor with overhead structures and light trails

Let's take the corridor.

Tell us the brand, the budget and the window. We'll come back with a mapped flight, photographed sightlines and a rate in 48 hours.